Strategy is wasted without "operational effectiveness"
Strategy is wasted without "operational effectiveness" According to Michael E. Porter, Harvard Business School Professor and world-renowned expert on strategy, success requires both the right strategy and "operational effectiveness". "Managers must clearly distinguish operational effectiveness from strategy. Both are essential, but the two agendas are different. The operational agenda involves continual improvement everywhere there are no trade-offs. Failure to do this creates vulnerability even for companies with a good strategy. The operational agenda is the proper place for constant change, flexibility, and relentless efforts to achieve best practice. In contrast, the strategic agenda is the right place for defining a unique position, making clear trade-offs, and tightening fit." [1] , says Porter. Porter is the first management guru to clearly label the domain of organisational activity that directly complements strategy. By coining the term "op...